YouFit
Getting to work with YouFit is such a treat, because their brand is ever evolving. In such a competitive market (fitness), YouFit builds their identity through monthly sales promotions and supportive material. Even though they have a set brand, there is a lot of freedom to work within those parameters to design the most effective and eye-catching promotion. Plus getting to design fun fitness guides and internal identities that lets me flex my creative chops is a nice bonus!
CLIENT:
YouFit
WHAT I DO:
Brand & Identity, Marketing & Advertising, Events, Web & Landing
When a gym isn’t JUST a gym
building an identity
YouFit offers lots of different programs and branding them is an important challenge. You want to make sure it is recognizable as “YouFit” while also visualizing its specific message. Whether it is creating a logo specific for Pride month or one for their childcare offerings or even internal team building, each one must be obviously YouFit while breaking beyond that.
